Wickens Brand Identity
Royal Mail Hotel
Copy + Tone of Voice
At the foothills of the Grampians, the sleepy little town of Dunkeld keeps a secret. For years, the Royal Mail Hotel has quietly been serving world-class fine dining from its two-chef-hatted restaurant, housing the southern hemisphere’s largest private wine collection and offering luxury accommodation to match.
As par of the branding project for RMH, we also created the identity for their stunning new restaurant, recently reopened under head chef Robin Wickens.
Building on the ‘food’ furrow, we gave Robin's signature an underscore—visually connecting people to place, kitchen garden to dining table, and adding a personal touch to the brand. All the elements came together in a simple, authentic mark for the restaurant’s launch.