Copy + Content
Print + Press
Along with the keys to a car, new owners received a bespoke brand book, welcoming them to the Renault family as part of the onboarding experience.
Throughout its 200 pages, readers discovered more than 115 years of proud French heritage, audacious innovations, triumphant motorsport victories and futuristic concepts — all told with the passion, confidence and joie de vivre that the marque is known for.
To capture new fans and tell Renault’s story, I co-wrote the book along with my team—researching, sourcing and restoring archival images, editing, designing the layout and managing print production—overseeing the creative from start to end, ensuring the piece was delivered at the highest standard.