Copy + Content
Video + Motion
To empower and educate over 400 Nissan staff, my team and I created a 5-day Brand Week experience held at Nissan HQ. Balancing keynotes with kicking the footy, training sessions with treasure hunts, and group workshops with games and competition, Brand Week was a choose-your-own-adventure for staff exploring Nissan’s DNA, values and new brand proposition — ‘Can Do’.
Starting with a graphic ‘Can Do’ identity based on Nissan’s energy cycle, we created a pre-comms campaign leading up to one Monday morning in May, when 400 employees walked into their office to find the space had been completely transformed.
We launched the festival with a stunning keynote, and then inspired the team with a ‘Can Do’ brand film—all designed, scripted, directed and edited by our team. We gave each staff member a Brand Week passport, mapping out their unique journey around HQ, along with a program of inspiring sessions to attend—hosted by Nissan’s partners, leaders across industries and even a few elite athletes—and a scavenger hunt of the experiences to engage with that week.
Conference rooms became audio quiz shows. Boardrooms were turned into galleries of famous—and infamous—brands. Common areas became interactive exhibitions of Nissan’s DNA.